Customer Testimonials
Tony Chocoloney / Fever-Tree
2024
- Creative & Strategy
- Production
- Delivery & Distribution
- Post-Production
A series of customer testimonial videos created for Boomi, designed to clearly communicate the impact of their platform through structured storytelling and accessible visual formats.
Client & Context
Boomi required a series of customer testimonial videos to demonstrate how their platform supports businesses across different sectors.
Our work has included both 2D animated explainers and live action testimonials, with example clients ranging from Tony’s Chocolonely to Fever-Tree.
Across the partnership, we have delivered over 30 animated videos, alongside a number of live action productions filmed on location with Boomi’s customers.
The content needed to communicate technical benefits in a way that was clear, engaging and accessible to a broad business audience.
The Challenge
The core challenge was translating complex technical processes into simple, engaging narratives.
Key considerations included:
- Communicating technical concepts in a clear and structured way
- Extracting meaningful insights from client conversations
- Maintaining consistency across a high volume of outputs
- Producing content suitable for both long-form and social distribution
The aim was to ensure each video felt informative without becoming overly technical.
Our Approach
Structured Story Development
Each testimonial begins with a one-hour video call involving representatives from Boomi and the client.
These sessions are used to gather detailed insight into how Boomi has supported the business, including key facts, statistics and measurable outcomes.
From this, we develop a clear narrative structure built around three stages:
- Before Boomi: the challenges or limitations the business faced
- With Boomi: how the platform improved processes and performance
- Looking Ahead: how Boomi can scale with the business in the future
This framework ensures consistency across the series while allowing each story to remain specific to the client.
Format-Specific Production
The initial video call informs both formats, but the production approach differs depending on the final output:
- 2D Animation:
The video call forms the foundation of the piece. Insights gathered are translated into a scripted narrative and visualised through animation, enabling complex processes to be communicated clearly. - Live Action:
Filming takes place at the client’s office or headquarters, capturing interviews and environment-specific footage that reflect how Boomi integrates into their day-to-day operations.
This approach allows each story to be told in the most appropriate format.
Visualising Complex Information
For animated testimonials, 2D animation is used to simplify workflows, data and system integrations into clear visual language.
Live action complements this by grounding the story in real environments and adding a human perspective.
Together, the two approaches allow Boomi to communicate both technical capability and real-world impact.
Designed for Multiple Platforms
Each testimonial is delivered as a three-minute master film, supported by shorter social versions for platforms such as LinkedIn and other digital channels.
This ensures the content can function both as a detailed case study and as shorter, targeted communications.
Production Highlights
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Ongoing partnership delivering 30+ animated videos
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Live action testimonials filmed with clients including Fever-Tree
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Structured interview process informing all outputs
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Consistent three-part storytelling framework
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Combination of animation and live action formats
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Multiple deliverables created from each production
Services Delivered
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Story Development & Interview Structuring
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Client Interview Facilitation
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2D Animation Production
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Live Action Filming
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Social Media Cutdowns
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Editorial Post-Production
